News
Manchester is buzzing with startups. From fintech disruptors to craft breweries, there’s a new wave of businesses popping up all over the city—and they all need to stand out. That’s where design and branding come in.
Standing Out in a Crowded Market
Starting a business is one thing. Getting people to notice (and remember) you is another. In a city filled with ambitious entrepreneurs, the best startups know that good branding isn’t just a logo—it’s the whole package. It’s the way they talk, the way they look, and how they make people feel.
Take Cloudwater Brew Co, for example. Founded in 2014, this Manchester-based brewery has made waves not just for its exceptional beers but also for its distinctive branding. Their minimalist logo, inspired by wine producers, and seasonally changing designs by local creatives reflect their commitment to quality, innovation and to Manchester.
More Than Just a Logo
It’s tempting to think a fancy logo and a catchy name will do the trick. But the savviest startups in Manchester are thinking bigger. They’re creating brands with personality—ones that connect with their audience on a deeper level. Whether it’s a playful, bold aesthetic for a street food brand or a sleek, no-nonsense identity for a new SaaS company, the key is consistency.
Consider WAWWA, a Manchester-based sustainable clothing brand. They've collaborated with Cloudwater Brew Co to create a unique clothing collection, featuring a redesigned WAWWA logo inspired by Cloudwater's iconic branding. This partnership showcases how local startups are embracing innovative design and cross-industry collaborations to enhance their brand identity.
Digital First, Always
Most of these businesses are living online first, which means their website, social media, and digital presence matter more than ever. A clunky website or outdated visuals? Instant turn-off. The best startups are investing in smooth, intuitive UX and design that makes customers want to stick around (and buy in).
The Manchester Edge
There’s something about Manchester that seeps into its brands. Maybe it’s the DIY culture, the mix of grit and creativity, or the city’s rebellious spirit. Either way, Manchester startups aren’t afraid to take risks with their branding. They embrace bold visuals, witty messaging, and a no-BS attitude that makes them feel real.
Go Explore
Great branding isn’t a luxury; it’s a necessity. The startups that get it right don’t just look good—they build trust, create lasting connections, and set themselves up for long-term success. And if there’s one thing Manchester businesses do well, it’s making a lasting impression.
So, if you’re a startup in this city, don’t sleep on your branding. It might just be the thing that sets you apart.
17.10.2024
More Insights
