ARuVR is the first scalable, turnkey XR solution for enterprise training, revolutionizing the way companies deliver immersive learning experiences. The brand’s name cleverly evolves from the question “Are you VR?”—transforming “Are” into “AR” for Augmented Reality, abbreviating “You” to “U,” and keeping “VR” as the core of the service—to capture its innovative essence.

I led the full rebranding initiative from strategy to execution, developing a robust visual identity and managing a comprehensive company-wide rollout. Central to the new identity is a signature graphic device that grows in size and tone from left to right, symbolizing learning, growth, and progress, and positioning ARuVR as a trailblazer in the XR market.