Convoy is a London-based brand delivering high-quality men's solid fragrances—crafted in Grasse, the perfume capital of the world—to accompany the modern man on the move.

Tasked with defining this vision, I developed a comprehensive brand identity that began with a bold logo capturing the spirit of journey and adventure, and extended into a visual language across marketing materials and bespoke packaging across the product range. Every element was designed to reflect Convoy’s promise of high-quality, portable solid fragrances, ensuring it stands out in the competitive landscape while resonating with their core consumer base.