Ocean Installer
Ocean Installer
Ocean Installer
Creating a refreshed brand identity for a global energy maritime construction contractor, aligning its heritage with a bold future vision ahead.
Creating a refreshed brand identity for a global energy maritime construction contractor, aligning its heritage with a bold future vision ahead.
Creating a refreshed brand identity for a global energy maritime construction contractor, aligning its heritage with a bold future vision ahead.

Process

Ocean Installer, founded in 2011 and rebranded as Havfram in 2020 to capture its offshore wind ventures, reclaimed its historic name in 2022 after divesting its wind business lines—reaffirming its status as a global marine construction contractor with a renewed focus on growth in key offshore energy markets.

We developed a bold new brand that marries the strength of the ocean with the precision of construction. The logo features a dual approach: a solid typeface representing the company’s vessels navigating the ocean's surface, paired with a constructed, split-type that embodies its expertise in subsurface installations on the ocean floor. A blue-to-green colour transition, echoing a sea-to-ocean-floor gradient, underscores the evolution from offshore oil and gas to green renewables. The new brand was rolled out in a vast, company-wide initiative, reaching over 200 employees and marking a forward-thinking evolution that honors its heritage.

Services

Brand Identity

Marketing Materials

Website

Design + Direction

03:04:46 PM

Design has the power to shift perception, inspire loyalty and make a positive impact on your business.

Design + Direction

03:04:46 PM

Design has the power to shift perception, inspire loyalty and make a positive impact on your business.

Design + Direction

03:04:46 PM

Design has the power to shift perception, inspire loyalty and make a positive impact on your business.