In this project, we worked with Protect Group, an emerging Insurtech startup, to develop a unified brand identity and visual system capable of supporting rapid international growth.

The goal was to create a brand that would build trust within the insurance and events industries while reflecting the company’s forward-thinking approach to protection and technology. Objectives included establishing a consistent global presence, driving stakeholder confidence, and strengthening internal culture as the company scaled.

Our approach was to develop a cohesive brand strategy that positioned Protect Group as a leader in innovative protection solutions. This included designing the logo, defining its visual language, and overseeing a broad range of creative output—from digital platforms to marketing communications—as the business expanded to 300+ employees across 8 international offices.